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I'm Keith Anderson, a technical content strategist. I help organizations create sustainable systems for clear, precise, and purpose-driven content. Ask me about context as strategy.



  • Content Strategy
  • Technical Communication
  • User Experience Design
  • Information Architecture
  • Content Modeling
  • Context and Metadata Strategy
  • Governance and Compliance
  • Web modernization and Digital Transformation
  • Technical Editing
  • Content Assessments


  • Figma
  • Sitecore
  • SharePoint
  • DevOps
  • XML (DITA and DocBook)
  • Adobe Technical Communication Suite
  • Multi-Channel Publishing
  • Text Analytics
  • Design Thinking Workshops
  • Oxygen XML
  • Linux


  • Allstate
  • Discover
  • Humana
  • JD Edwards
  • L.L.Bean
  • Manpower
  • Mitsubishi
  • Montgomery Ward
  • Sprint
  • University of Illinois
  • University of Texas at Arlington
Calling Keith just a Content Strategist is a huge miss. He has more knowledge and talent than anyone I have seen in my 20 years of working in this business across all areas of design. As a co-worker or a teammate, Keith will make you grow in ways you never knew. There wasn't a day I didn't learn from him or a day he would make me smile. If you work with him next, don't take it for granted. You are the lucky ones.

Mande Gaffney

Strategic Creative Director @Avanade

Keith is not just a content strategy expert, but also a leader in the field when it comes to context, accessibility, and mentorship. His ability to lead and inspire teams, while also fostering a positive and productive work environment, make him a valuable asset anywhere. He has this unique ability to connect with team members and clients in a tangible and real way, jumping past the jargon into diagnosing what really matters in actionable recommendations, and is known for his excellent communication skills and ability to build strong relationships.

Scott Pierce

Group Manager, Content Strategy @Avanade

It isn't often I see someone with Keith's technical talent in his area of expertise also have the big brain capability of zooming out and asking hard, philosophical questions on the work and its impact and most importantly, what can be done to make it better? Keith is a deep-thinker, a professional who does great work. I still hear from clients who request him to work on their projects because they saw the value that Keith brings. Teaching is second nature to Keith. I learned a ton from him and thankful for the opportunity to have worked with him.

Dean Swann

Offering Lead @Avanade

Keith was one of the first true data architects that I had the opportunity to work with on forward thinking update/re-architecture of knowledge management tool and delivery. He immediately socialized the true forward view of sustainable data architecture that could be delivered on multiple platforms, but took it a step further and championed inclusion of AI to the re-architecture. His skills and understanding of Data, data management, delivery and value is unmatched in any other projects I'm involved in.

Meg Little

Meg Little from my time @Sabre

Keith brought a wealth of experience to our team as we ramped up operations for a major project. I was truly impressed with his knowledge in content strategy and best practices for web authoring and management, and he was a key player in the success of the project. He is dedicated and passionate in his craft, and eager to contribute in many different ways.

Daniel Evilsizor

Director of Online Communications, @University of Texas, Arlington